As we get ready to say farewell to another year, the L'ANISÉ team wishes you a wonderful time with your dearest ones, hearts full of love and happiness and your home filled with joy and laughter. Before we welcome the New Year, let’s take a moment to be thankful for everything we have accomplished during this one. We would like to share with you what 2021 meant for L'ANISÉ.
At the beginning of the year, we established a very valuable business relationship with an amazing business woman called Roqaia, who now manages the brand in Kuwait. We have given her exclusivity for L’ANISÉ dresses there. In January Roqaia bought the whole Spring Summer collection, and what followed was that her team established social media accounts and did their own promotion and sales campaigns.
“I am thrilled to see women supporting each other. I am beyond happy that we can do business together. Now she represents a very important part in my life and I am very thankful to have met her.” - Anisa, founder of L'ANISÉ.
An important step towards our growth as a brand and positioning on the international market was our participation for the first time at a fashion show in Moscow. There we presented our Spring Summer collection. It was widely successful. We had the chance to do networking with other designers, photographers, and models. This was such a necessary push for our vision to reach a global audience as well, instead of only remaining local.
Another achievement was the collaboration with Mr Abdullah in Saudi Arabia. He took the exclusivity for the brand in Saudi Arabia. It is a huge market and a very important step towards achieving our desire to expand.
The brand was also part of Don Fashion Week in Rostov-on-Don, another great opportunity to do networking and to generate brand awareness.
Anisa participated at The Luxury Network Event in Saudi Arabia, where L’ANISÉ could gain visibility amongst other luxurious brands.
A milestone L’ANISÉ reached as a brand in 2021 was to expand outside Germany which is a huge step towards reaching our global vision.
Of course we have struggled during the pandemic, as has everyone else. Nonetheless we have also tried to let it move us forward and push our limits to be the best version we possibly can.
Both the opportunities and the lessons are parts of the journey as we write the story of L’ANISÉ.
The opportunities we took by meeting the right people to support us to move forward, working with an amazing team of women who grow professionally and who help the brand grow together with the lessons we learned - working with a lot of professionalism, believing in the vision, staying true to the vision - have taught us that when we have a clear understanding of where we want to be, where we want to go, what we want to achieve and especially why we are doing all of it, it helps to stay on track even when some details are out of our control.
In a nutshell, 2021 has been a very good year beyond our imagination.
We have been on the market for only two years, but we are so incredibly grateful to see parents who trust us with their best memories for their little ones to wear L’ANISÉ dresses.
In 2022 we will keep striving for excellence as we have so far. We hold tight to our values and reach for our vision. We hope 2022 brings a whole lot more opportunities to celebrate. We want to be part of your closet and of your most special memories.
We want to thank you for hopping on our social media accounts, for coming to our showroom, for believing in us and buying our dresses. We want to thank you for sending us pictures of your little ones wearing L’ANISÉ dresses and writing beautiful reviews. Above all we want to thank you for trusting us and giving us the chance to be part of your most treasured moments, be it birthday celebrations, weddings, holidays or all the other events.
We wish you Happy Holidays! Cherish the time spent with your dear ones this holiday season. Be there and be present. That in itself might be the best present.